We're Gin Lane ...
and now we're Pattern.
We’ve been Gin Lane for over a decade and couldn't be more proud of the team we've built, the work we've accomplished, and the partnerships we've made.
Today, we’re excited to announce the end of this chapter and the beginning of an exciting new one. We are closing our agency business and starting a new company, together, called Pattern.
Pattern is a multi-brand consumer goods company owned and operated under one roof, with each of its brands working together toward one mission:
To help our generation find more enjoyment in daily life.
Read our full story on
and explore our first brand,