The team from Gin Lane is pioneering the next generation of consumer brand building by acquiring, and growing, leading Shopify home goods brands on one platform; Pattern Brands.
JOIN usAt Gin Lane, as an NYC-based brand agency, we helped build over $15B worth of market share, created experiences that reached hundreds of millions of consumers, and changed the playbook on how eComm-based businesses were launched.
We're bringing on businesses that share our values of elevated quality, considered materials, and are built to last. We’re giving entrepreneurs the exits they deserve, and honoring the brands they built.
Together in our family of Pattern Brands, our products help millions of people find enjoyment in the everyday by creating a home that turns daily routines into meaningful rituals.
We’ve created a shared front & back-end infrastructure for your brand to grow on. It allows us to sustainably own, operate, and grow multiple businesses under one roof.
‘The Pattern Brands Platform’ model allows for our team to create consistent high-quality consumer experiences across each brands
One year in, we’re proud of the results:
“In working with the team at Pattern Brands, we found another group of people who believe in getting it right. As we talked about our vision for the company, it became clear that we had found kindred spirits.
Read more about our GIR Case Study here 🥒
Our businesses are on a shared mission to help you find more enjoyment in the everyday, starting at home.
From over a decade of eComm, brand building, and working side by side with hundreds of founders, we’ve accumulated a wealth of knowledge. We take pride in sharing these insights with the wider community.
From over a decade working closely with founders at Gin Lane, we know how to work with you. That's why from day one we've chosen to be backed by founder-friendly investors.
We’re a group of eComm experts with deep functional expertise across technology, finance, logistics, operations, brand management, supply chain, and acquisitions.
From years of launching, operating, and scaling world-class startups, our team shares a deep passion for helping business owners and entrepreneurs.
Emmett Shine, Suze Dowling, Nick Ling, Pattern Brands' co-founders
