Working with an all-star team, we crafted a web presence and art direction to bring Hims to market; a men’s wellness brand aimed at normalizing treatment for hair-loss, erectile dysfunction and adult acne. Our goal was to provide detailed information and solutions in an approachable, relatable and personal fashion. Hims features a diverse, youthful cast, conversational copy (and emojis), and a warm, playful site design.
By combining our expertise in launching experience-first brands with the manufacturing capabilities of our partner, we created a sleep company positioned around health and wellness. We designed a brand and an ecosystem of products, physical and digital, centered around the feeling of waking up energized and ready to take on tomorrow.
Based in Arizona, Sunday Goods is the largest vertically integrated cannabis farm in the U.S. Our team set out to create a name and brand that could cut through the noise of a young, but crowded cannabis market. Following launch, we designed and built a custom technology solution for mobile cannabis delivery.
Jeff Raider and Andy Katz-Mayfield came to us with a simple but powerful idea: to create a digital-first razor company that offers a quality shave at a respectable price. Through close collaboration, Gin Lane launched Harry's to market by designing and developing a brand story and digital storefront that we continue to collaborate on today.
The team at Gin Lane have been amazing partners to us since day one of Harry's. We worked closely together to bring our brand to life in the digital world, and they have since helped us to reimagine our digital experience over time.
- Jeff Raider, co-founder, Harry's
Smile Direct Club offers high quality invisible aligners direct to the consumer at an affordable price. In reshaping the branding, content, and digital experience, we crafted an empathetic and conversational personality, designed to foster trust, and importantly, make people smile.
Dia & Co. is a subscription styling service for plus sized women. Within our work, empowering the customer was the focus, allowing Dia&Co. to build ongoing relationships with women exploring their unique personal style through a refreshed branding, packaging, positioning and online experience.
Relode is a referral community and career coach for healthcare professionals. In contrast to traditional recruiting platforms, we built a brand that heroized its audience groups - from nurses to hospital systems. Through approachable content and a vibrant visual language, we relaunched Relode in 2018 and brought a fresh sense of empathy to healthcare recruitment.
Our work with Sweetgreen established an entirely new way of integrating digital tools into fast-casual restaurants. We architected, designed, and built their online ordering and native iOS app experiences and continue to iterate with them today as they scale.
Gin Lane has been a trusted partner for almost 5 years, helping us tell our brand story by creating experiences that merge the physical and digital world. They're forward thinking, strategic, have an incredible eye, and continually push us to be better.
- Jonathan Neman, co-founder, Sweetgreen
Gin Lane partnered with Whole Foods to reimagine the grocery store, focusing on digital-led experience and item-specific personalized nutritional information for their first offshoot retail brand: the affordable, smaller store footprint, 365. We led strategy, design & development for the online platform, and in-store integration.
Gin Lane helped to bring interactivity and storytelling to J.Crew's in-store personal shopping program, Very Personal Stylist. The output came to life in the form of seasonal interactive stories displayed in-store installations from shops in New York to California.
GE, Qwake and Gin Lane collaborated closely to tell the story of GE’s effort to better understand our Earth through data. We concepted, designed, developed, and produced an award-winning website, 'A Digital Volcano,' to provide users with an interactive journey into the heart of an active lava lake in Masaya, Nicaragua.
Radical ideas need radical builders and there is no better team on the internet suited for making magic than the Gin Lane crew.
- Sam Olstein, Global Director of Innovation, GE