let’s get started 👋

Start on Shopify,
Graduate to
Pattern Brands.

The team from Gin Lane is pioneering the next generation of consumer brand building by acquiring, and growing, leading Shopify home goods brands on one platform; Pattern Brands.

Our History 🌊

We’ve shaped the DTC space from the beginning.

At Gin Lane, as an NYC-based brand agency, we helped build over $15B worth of market share, created experiences that reached hundreds of millions of consumers, and changed the playbook on how eComm-based businesses were launched.

hims logoharry's logosweetgreen logoHaus logoRecess logoSmile Direct Club logoDia & Co logostadium goods logoquip logo
Today 🏡

We’re acquiring and growing Shopify home-life brands.

We're bringing on businesses that share our values of elevated quality, considered materials, and are built to last. We’re giving entrepreneurs the exits they deserve, and honoring the brands they built.

Together in our family of Pattern Brands, our products help millions of people find enjoyment in the everyday by creating a home that turns daily routines into meaningful rituals.

Pattern Brands products laid out on a seamless background
our platform 🌳

Pattern Brands is a new graduation option.

We’ve created a shared front & back-end infrastructure for your brand to grow on. It allows us to sustainably own, operate, and grow multiple businesses under one roof.

Graph showing the pattern platform

‘The Pattern Brands Platform’ model allows for our team to create consistent high-quality consumer experiences across each brands


Our first acquisition was GIR, “brilliantly engineered kitchen tools for everyday use.”

One year in, we’re proud of the results:

  • Stayed true to the brand's “Get It Right” ethos
  • Over 100% increase in total EBITDA
  • 200% year-over-year revenue growth on Amazon
  • Scaled wholesale into a multi-million dollar business
  • Founder successfully funded and launched her next venture
GIR products in a collage

From the founder 💌

“In working with the team at Pattern Brands, we found another group of people who believe in getting it right. As we talked about our vision for the company, it became clear that we had found kindred spirits.

Portrait of Samantha Rose
Samantha Rose
Founder, GIR

Read more about our GIR Case Study here 🥒

The Pattern brands Family 🍑

Our portfolio of best-in-class owned and operated home brands.

Our businesses are on a shared mission to help you find more enjoyment in the everyday, starting at home.

GIR logoLetterfolk logoOpen Spaces logoPoketo logoequal parts logoYield logoPoketo logo

Real Resources for Owners 📚

From over a decade of eComm, brand building, and working side by side with hundreds of founders, we’ve accumulated a wealth of knowledge. We take pride in sharing these insights with the wider community.

read our 10 Part DTC Series 🚛
The Definitive 10 Part Guide to DTC Cover Why Great Brands Make Great Businesses CoverThe Power of Community CoverMastering Marketing for eCommerceHow to Build a Great Product CoverCulture & Values CoverSupply Chain: Surviving & Thriving CoverWhat is DTC, Anyway? CoverShould You Sell on Amazon? (Probably, Yes) CoverDistribution X Retention Marketing Unlocks the Halo Effect of Your BrandThe Business of DTC: Build Durable Brandds Cover
Our Investors 🏅

We’re proud to be backed and supported by an array of world-class investors.

From over a decade working closely with founders at Gin Lane, we know how to work with you. That's why from day one we've chosen to be backed by founder-friendly investors.

RRE Ventures logoKleiner Perkins logoPrimary Venture Partners logoToba Capital logoBam Elevate logoVictory Park Capital logoVerlinvest logo

Our TEAM 🏂 ️

We’re a group of eComm experts with deep functional expertise across technology, finance, logistics, operations, brand management, supply chain, and acquisitions.

From years of launching, operating, and scaling world-class startups, our team shares a deep passion for helping business owners and entrepreneurs.

Portrait of Emmett, Suze, and Nick, the co-founders of Pattern

Emmett Shine, Suze Dowling, Nick Ling, Pattern Brands' co-founders